Marketing Your Business in China: The Power of WeChat

WSCRC is pleased to welcome David Zhou, Founder and CEO of IM2CHINA, as the speaker for the first session of the Thurston County EDC China Business Series. David has solid strategic consulting and field marketing experience in both China and the U.S. In the past 6 years, Mr. Zhou has founded four marketing agencies providing online and offline marketing services for over 300 global clients through Omni-channel marketing campaigns on popular Chinese media, including Baidu, WeChat, Weibo, and Toutiao, among others.

WeChat, or Weixin, is a Chinese multi-purpose social media, messaging, and mobile payment app described as China’s “app for everything” for its wide range of functions and platforms. WeChat is an online marketing standard for Chinese companies and those accessing Chinese consumers.