The U.S. China Business Council (USCBC), in coordination with the WSCRC, has interviewed a number of WSCRC member companies to understand the importance of the China market to these firms, as part of its “50 States, 50 Stories” initiative. The first of the Washington State story, an interview with John Melin – the CEO of Brown and Haley, is now available. Tacoma-based Brown and Haley is the legendary candy maker who created “Almond Roca”. In the article John explains how Brown and Haley developed their business in China, how the company has adapted its product line to meet the needs of Chinese consumers. and how they have responded to impacts from the trade war and the pandemic.
Read the full article “In Pursuit of a Billion Sweet Tooths“.